Lead scoring: flag 70+ as hot

Lead scoring turns a gut feeling into a number. On Pro/Business, LeadFlow applies point-based rules to every lead — for example, '+20 if the source is a webinar' or '−10 if there's been no activity in 30 days' — and the total is shown everywhere from the lead list to the pipeline cards. Pipeline cards flag 70+ as hot; that is a priority, not a close-rate.

Understand how scoring works

• Each rule has a fixed trigger (source, stage, deal value, corporate email, or recency) and a point value you can edit — positive to reward, negative to penalize. You cannot add custom triggers.
• Rules can be enabled or disabled per line, so you can turn a rule off without deleting it.
• Every lead's score is the sum of all enabled rules that match it.
• Score changes are logged as activities, so you can see why a lead's score moved.

Tune the default scoring rules

1. 1Open the Lead Scoring view.
2. 2You'll see 13 default rules — toggle each on or off and change how many points it is worth.
3. 3There is no add-rule form; triggers are fixed (source, stage, value, corporate email, recency).
4. 4Use Recalculate all scores to apply the rules to existing leads right away.

What scores are used for

• Pipeline cards are color-coded by score on Pro/Business and flag 70+ as hot.
• Automations can react to a score threshold — for example, create a follow-up task when a lead crosses 70 points (see the Automations tutorial). High-score email alerts fire at 80+ from Settings → Alerts when delivery is configured.
• Filters in the Leads view let you show only leads within a score range.
• Analytics reports your average lead score over time (0 on Free until Pro scoring recalculates).

Next steps

• Read the full scoring framework on the blog.
• Wire a score watch into automations (you pick the number; pipeline hot is still 70+).
• Measure the effect in analytics.