Lead scoring: let hot leads rise to the top

Lead scoring turns 'who do I call first' from a gut feeling into a number. LeadFlow applies point-based rules to every lead — for example, '+20 if the source is a webinar' or '−10 if there's been no activity in 30 days' — and the total is shown everywhere from the lead list to the pipeline cards.

Understand how scoring works

• Each rule has a trigger (a condition on the lead, like source, status, or a field value) and a point value — positive to reward, negative to penalize.
• Rules can be enabled or disabled per line, so you can turn a rule off without deleting it.
• Every lead's score is the sum of all enabled rules that match it.
• Score changes are logged as activities, so you can see why a lead's score moved.

Build your scoring rules

1. 1Open the Lead Scoring view.
2. 2You'll see default rules to start from — edit them to match your business.
3. 3Add a rule: pick the trigger condition and set how many points it adds or removes.
4. 4Toggle each rule on or off as needed.
5. 5Use Recalculate to apply the rules to all existing leads right away.

What scores are used for

• Pipeline cards are color-coded by score, so hot leads visually jump out on the board.
• Automations can react to a score threshold — for example, notify the team when a lead crosses 60 points (see the Automations tutorial).
• Filters in the Leads view let you show only leads within a score range.
• Analytics reports your average lead score over time.

Next steps

• Read the full scoring framework on the blog.
• Wire score thresholds into automations.
• Measure the effect in analytics.