Analytics: stage counts and spend

The Analytics view turns all your lead activity into a single report: headline KPIs, trend lines, distribution charts, channel performance, and — when email verification is configured — list status counts (valid, catch-all, bounced). It is not a mailbox-provider inbox-placement dashboard.

Read the KPI cards

• Total leads — how many records you have.
• Won deals and Pipeline value — won revenue and open pipeline, not a live ad-network report.
• Won rate — won deals divided by total leads — not a live ad-network conversion pixel.
• Average lead score — mean score across leads (0 on Free until Pro recalc).

Explore the charts

• Leads over time — a 14-day trend so you can spot spikes and dips week to week.
• Status distribution — where your leads sit in the pipeline right now.
• Source distribution — lead counts by tagged source.
• Channel performance — spend and tagged-source value from campaigns — not a live ad-network pixel.
• Tagged win rate and revenue (Pro) — leads, won, win rate, average value, and revenue won by tagged source. Not spend or ROI.

Watch email list status

The email-status panel (when verification is configured) counts valid, catch-all, unverified, and bounced addresses, plus a breakdown by domain. Broadcasts and sequences skip bad addresses; that is not the same as inbox placement.

Next steps

• Improve the numbers with scoring.
• See which campaigns deserve more budget.
• Keep the list clean with verified imports.