Presence Audit: analyze a company's web presence
Answer: The Presence Audit scores public social and ad signals from search snippets (not a live Ads Library login) and highlights snippet gaps. Audit several leads in one run and read the report cards — there is no side-by-side compare mode or history timeline in the app.
Select pipeline leads and LeadFlow scores public social/ad signals from search snippets and highlights gaps. There is no side-by-side compare mode.
The Presence Audit is a digital footprint report card from public search. Select existing pipeline leads — there is no company-name field — and it looks for Facebook, Instagram, Twitter/X, LinkedIn, and YouTube URLs plus Google/Facebook ad keywords in snippets, then produces a presence score, a gap score, and a High/Medium/Low gap rating. It does not log into Ads Library.
Run an audit
- 1Open the Presence Audit view.
- 2Select one or more leads from your pipeline (search or filter by source if needed).
- 3Click Audit N leads. LeadFlow searches the public web and scores each platform from snippets — about 15 seconds per company.
- 4Read each report card: per-platform rows, overall presence score, gap score, and a High/Medium/Low gap rating.
- 5Review the snippet-based next step — outreach copy from public snippets, not a CRM score change.
Several leads at once — not a compare mode
You can select multiple leads and generate a report card for each in the same run. That is a grid of independent reports, not a side-by-side compare mode. Clear reports drops the current session's cards; the lead drawer has no Audit tab. Presence and gap numbers stay on the report — they do not write into the lead's CRM score (that engine is Pro).