Sales automation
Email templates: write once, send everywhere
Answer: Email templates are reusable outreach, follow-up, proposal, and welcome messages with {name} and {company} placeholders, usable from sequences, broadcasts, and one-off sends.
Create reusable outreach, follow-up, proposal, and welcome templates with {name} and {company} placeholders, then use them from sequences, broadcasts, and one-off sends.
4 min readOpen this feature
Email templates are the building blocks of everything you send. LeadFlow ships with a starter set and lets you save your own, so you never retype a good outreach email.
Start with the defaults
A fresh account includes five ready-to-use templates: a first outreach, a follow-up, a proposal cover, a welcome email, and a nurture message. You can edit or delete these freely.
Create a template
- 1Open Email templates from the Automations area.
- 2Click New template and give it a name.
- 3Write the subject and body.
- 4Use {name} and {company} anywhere — they'll be replaced with the actual lead's details when you send.
- 5Save. The template now appears wherever you pick a template: sequences, broadcasts, and one-off sends.
Personalization placeholders
Subject: Quick question about {company}
Hi {name},
I was researching {company} and noticed ...Pro tip: Templates + playbooks pair perfectly: the playbook tells you what to say, the template makes it reusable at scale. Store your winning playbook emails as templates and enroll leads in a sequence in minutes.